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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sales and marketing lead generation tools follow this suit. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. A solid inbound web strategy also includes nurturing, but if you don’t have marketing tools then outbound sales will have to manually nurture as well.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.”

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.”

CRM 133
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How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Many sales executives who would never go without a common sales methodology or CRM system have yet to establish a common social selling methodology and set of tools.

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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

Still, different needs require different tools. Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future. And of course, free business card scanners are preferable to ones that charge a monthly subscription or usage fee. Scanbizcards Price: $8.33/mo

CamCard 123
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Marketing Automation is Not Marketing Strategy

Pointclear

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. I’m reminded of Mike Moran’s great book title, Do It Wrong, Quickly. It can’t develop value propositions.

Marketing 266
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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

Still, different needs require different tools. Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future. And of course, free business card scanners are preferable to ones that charge a monthly subscription or usage fee. Scanbizcards Price: $8.33/mo

CamCard 62