Sales Talk for CEOs: The Easiest Way to Get More Business with Barry Trailer (S5Ep5)
Alice Heiman
OCTOBER 11, 2023
Barry Trailer from Sales Mastery Advisors highlights a goldmine of opportunity: diving deep into repeat and referral sales. Believe it or not, expanding within your existing customer base can yield better returns than braving new territories. 29:18] Buyers are better at buying than sellers are at selling. [30:16]
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