Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

Crunchbase

NOVEMBER 17, 2022

In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. These buyers are typically more engaged and ready. An outbound sale involves your company reaching out to a potential buyer. What are inbound sales? Inbound sales.

Inbound 52

Inbound Outbound Strategy Ideal Customer Profile 52

Cience

DECEMBER 1, 2020

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.

Retention 96

Retention Webinar Metrics CRM Ideal Customer Profile 96

Sales Hacker

NOVEMBER 21, 2019

Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Sales and marketing have always had different ways of approaching the same problems. AI does have its limits though.

Ideal Customer Profile 85

Ideal Customer Profile How To Churn Face-to-face 85

Factor 8

AUGUST 8, 2019

Also called the business development rep, lead generation, sales development rep, appointment setter, marketing development rep, entry-level selling, cold caller, data cleanser, and sadly, the empty seat. Some AE positions will generate their own leads to supplement the BDR / Marketing Leads.

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31

Hubspot Sales

DECEMBER 16, 2020

Zach Rego is the VP of Sales and Marketing at Unstack , a marketing platform software. Sure, it would have been easier for his team to reduce the amount of training, but that would have led to lower team morale and poor performance. Zach shared a few of his favorite tools for remote training: Slack.

Real Estate 140

Real Estate Face-to-face Forecasting Hubspot 140

Women Sales Pros

JUNE 7, 2019

This term has a variety of meanings and interpretations which is confusing for buyers and sellers alike. We will make you an exclusive, premium or featured partner to market your own business. The untapped potential of this missing value-added offering far exceeds any of the examples given – both for the buyer and for the seller.

Lead Rank 103

Lead Rank Lead Scoring Buyer Smart Company 103