Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. How Do You Set up Email Automation? Basic Steps.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Shorter sales cycles – Sales cycles are already long for B2B organizations, and automated emails serve as a virtual sales rep to nurture them. How Do You Set Up Email Automation?

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Connext Digital

JULY 18, 2019

Once you notice a pattern in someone’s online activity, use it as an opportunity to deliver hyper-personalized emails that align with that person’s stage in the buying cycle. Offer and optimize other communication channels. Social media is another channel where you can re-engage people in your mailing list.

Strategy 49

Strategy Segment Email Marketing Buying Cycle 49

Connext Digital

JULY 18, 2019

Once you notice a pattern in someone’s online activity, use it as an opportunity to deliver hyper-personalized emails that align with that person’s stage in the buying cycle. Offer and optimize other communication channels. Social media is another channel where you can re-engage people in your mailing list.

Strategy 40

Strategy Segment Email Marketing Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment. And without leveraging content there is little chance for social media engagement.

Social Media 58

Social Media ROI Media Webinar Metrics 58

OnePageCRM

MARCH 8, 2017

Think about offering a 1-2 month discount for annual subscription plans to encourage a longer-term commitment. It’s a way of rewarding your early adopters for buying into your idea right from the beginning. Should you offer discounts or go freemium? What to do if a prospect asks for a discount. Academia and students.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55