Buying Cycle Collateral Prospecting Sales Enablement 
Showpad
MAY 22, 2019
Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. When it comes to sales engagement platforms, it’s important to consider how well different offerings promote collaboration between sales and marketing teams.
Sales and Marketing Management
OCTOBER 26, 2020
Sales run through the phone, website or customer portal focused on the smallest opportunities and the long tail of lower-value accounts. And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models.
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Mindtickle
MAY 2, 2023
As a sales enablement leader, sales content is a big part of your job. Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell.
Cincom Smart Selling
SEPTEMBER 1, 2016
Who is promoting sales enablement? The fact is, sales enablement is not located exclusively within one group or managed under one silo. We looked at several metrics related to sales enablement and margin in our piece last week. Collateral Usage – What pieces are hot and what pieces are ignored?
The ROI Guy
SEPTEMBER 3, 2010
IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sales Enablement Ineffectiveness? So why are the sales enablement investments not paying off?
Mindtickle
MAY 2, 2018
Plus, according to CSO Insights 2016 Sales Enablement Optimization Study, only 49% of study participants had Sales Enablement Content Management solutions with adoption rates of 76% or better. Managing sales content. of these top improvements in sales performance experienced by these companies.
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.
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