Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

Hubspot Sales

NOVEMBER 28, 2023

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. The platform organizes conversations through channels, allowing for both team-specific and project-specific discussions. Training webinars.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Janek Performance Group

AUGUST 26, 2022

Get creative with loyalty incentives. This includes blogs, case studies, white papers, and other marketing collateral that positions organizations as leaders. In our sports analogy, it’s studying your opponent to understand their game. This is where sales channels enter your strategy. Seek new ways to help.

Webinar Metrics 62

Webinar Metrics Strategy Outsourcing Services Sports 62

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Study them, learn from them, and apply their best practices in your own partner programs.

Commission 112

Commission Referrals Hubspot Marketo 112

Tony Hughes

MARCH 13, 2018

If you're a sales person, sales manager or CEO that aspires to greatness this year and leveraging the new channels to book major revenue, remember that it's not just about social selling – it's about advanced strategic social selling ! Build one-pagers, white papers, brand collateral and an array of enticing sales material.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

SBI

NOVEMBER 7, 2019

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). Case Studies. Industry News.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52