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Understanding the benefits of 360-degree customer view

Salesmate

A 360-degree customer view is an idea where companies devise steps and strategies for decoding the customers’ psyche. This is done by aggregating data from various customer touchpoints that a customer may use to contact a company. What is a 360-degree customer view?

4 Ways to Regain a Customer’s Trust After Losing It

Zoominfo

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ).