Sales rep for a day: Aligning sales, marketing, and support

Zendesk Sell

Marketing and customer support are specific departments that benefit the most from understanding the sales process. Both act as the “face” of your company and are important touch points for the customer. Thus, vital customer communication falls through the cracks and creates a disconnect in the customer journey. To align marketing and support departments with sales, sales managers can construct an ongoing, interdepartmental job-shadowing program.

Customer Relations: The Huge Gap Between Intention and Reality

Jonathan Farrington

When it comes to looking after our customers, quite often there’s a gap, a huge gap between theory and practice. There are books about customer relations; there are videos about customer relations; there are Gurus (mostly self-appointed) about customer relations.

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4 Ways to Regain a Customer’s Trust After Losing It

Zoominfo

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ).

Focus on the Most Fascinating Thing | Sales Motivation and Sales.

The Sales Hunter

“What company is moving into that big office building under construction along the freeway?” ” This was a problematic question for me, because I hadn’t even noticed the office building under construction along the freeway. After two weeks on the job, I went to a party where three separate people asked me questions about office buildings, retailers and condominium construction. customer. customers. customer service. discount.

Understanding the benefits of 360-degree customer view

Salesmate

A 360-degree customer view is an idea where companies devise steps and strategies for decoding the customers’ psyche. This is done by aggregating data from various customer touchpoints that a customer may use to contact a company. What is a 360-degree customer view?

Why Business Acumen is Key to Sales Success (And How to Get It)

Hubspot Sales

For example, if you close new business by regularly offering heavy discounts, you might hit your sales number and impress your manager, but it puts your finance department in a difficult position. Did your company recently change the pricing structure or product/service offering?

Churn 114

How to Drive Business Growth Using Net Promoter Score

Zoominfo

Successful B2B businesses all have something in common– a segment of loyal customers who regularly purchase and recommend their products and services. Consider these statistics: A 5% increase in customer retention can increase profits between 25% and 95% ( source ).