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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. For instance: Trade Shows.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

CRM 178
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How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. Interestingly, among the B2B companies surveyed in the Forrester study, there is a decreasing resistance to social selling. Sexton says: “Visibility creates opportunity.”

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

CRM 133
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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. They also have the responsibility of discovering outsource sales team opportunities that would be good for your account executives. Building a repeatable sales model.

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The Sales Playbook to Social Selling

Hubspot Sales

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. But don’t use groups as an opportunity to hawk your products or services. Share them. By reading.