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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . We’ll use our own website as an example. Take, for example, “everest.validity.com.” Take, for example, “everest.validity.com.” Most also communicate directly with prospects and clients via email.

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

For example, taking long-form content (like webinars) and cutting it up into smaller, more digestible snippets is a quick and easy way to ensure these learnings live on and reach a broader audience after the initial webinar date. . AI-powered tools can remove a lot from the typical marketer’s plate. But AI is like a house.

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Innovation Starts With “A”

Appbuddy

One upside is that innovation thrives during periods of disruption, and we’ve seen many examples this year. This creates relevance and trust—two primary drivers for why 73% of consumers rate email as their preferred marketing channel, according to new DMA research.

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Demystifying the DMARC Record

Appbuddy

The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing attacks that target customers by spoofing their owned domains. . Example: v=DMARC1 . Given the information above, the most basic DMARC record example could be: v=DMARC1; p=none. .

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Accelerated Interactivity Accelerates Customer Loyalty

Appbuddy

Artificial Intelligence (AI) has driven spam filtering and fraud prevention solutions for a while now, but 2020 saw an explosion in other applications, with senders now using AI for send-time optimisation, engagement prediction, best offer selection, better personalisation, and next-best channel identification.

Loyalty 52
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Top 3 Ways to Avoid Email Spoofing Attacks

Appbuddy

Marketers have leveraged the email channel to communicate with subscribers more than ever before. For example, SPF breaks when a message is forwarded. Although digesting this report sounds cumbersome, Everest’s Infrastructure tool simplifies the process into one pretty dashboard.

Everest 98
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Task Management: The Ultimate Guide

Hubspot Sales

If you’re working independently, task management tools and techniques will help you cross items off your personal to-do list. If you attempt to finish all your most draining tasks back-to-back -- for example, giving demos for a solid three hours -- you’ll be exhausted by the end. Automation tools can handle all of those tasks for you.

Hubspot 87