article thumbnail

Send Time Optimization is Old News

Appbuddy

Using an exclusive partnership between Validity and Verizon Media, you can use VTO to get direct access to users who are perusing their inbox with purpose, delivering the mail while they’re engaged, making it up to two times more likely to be opened than messages in the third inbox spot and below. No guessing required.

Everest 52
article thumbnail

Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Your email marketing campaigns are a critical channel for your business. Having that control means that when Validity does partner, it’s to work with leading inbox providers, such as Verizon Media Group, to provide exclusive capabilities like View Time Optimization. Good deliverability solutions tell a strong ROI story.

Everest 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Your email marketing campaigns are a critical channel for your business. Having that control means that when Validity does partner, it’s to work with leading inbox providers, such as Verizon Media Group, to provide exclusive capabilities like View Time Optimization. Good deliverability solutions tell a strong ROI story.

Everest 52
article thumbnail

Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

Plus, we’re talking social media tactics—because let’s face it, that’s where the shoppers hang out. Expanding Through Social Media Channels Social media platforms aren’t just for selfies anymore—they’re prime real estate for marketing techniques designed specifically with consumer behavior in mind.

article thumbnail

Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Senders can test if users have dark mode enabled on their devices using a media query. Implementing email accessibility sounds like a no-brainer, right? Dark mode is quickly gaining popularity.

article thumbnail

Email & Ecommerce: Christmas 2020 Trends

Appbuddy

For some, like John Lewis, it’s a major end-of-year media event, and consumers await each year’s new seasonal blockbuster with bated breath. The email highlights multi-channel options to support, and John Lewis also offers advice on cheering up friends and family who are struggling during this period.

Trends 52