Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? What’s Broke?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Let’s review.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

Highspot

NOVEMBER 1, 2022

Once those behaviors are documented, you can train coaches to not only inspect rep performance KPIs against those behaviors but to offer remedial support if they are failing to take key actions. Activate every channel. You never know where your next buyer will meet you, so take advantage of every sales channel available to you.

Strategy 52

Strategy Hiring Sales Methodology Sales Enablement 52

Highspot

MARCH 30, 2021

Once those behaviors are documented, you can train coaches to not only inspect rep performance against those behaviors but to offer remedial support if they are failing to take key actions. Activate every channel. You never know where your next buyer will meet you, so take advantage of every sales channel available to you.

Strategy 69

Strategy Hiring Sales Methodology Sales Enablement 69

Sales Hacker

MARCH 2, 2021

There were a lot of small and medium-sized businesses that realized they needed to pivot to more digital-first go-to-market strategies. We have a partner channel and we knew that our partners might get hit pretty quickly. If the market takes a downturn and you’re impacted, do you have a remediation plan?

Hubspot 59

Hubspot Lead Rank Media Lead Scoring 59

Hubspot Sales

JULY 29, 2020

HubSpot Senior Account Channel Manager, Chris Moore, heard this one back in 2019. As Chris puts it, "[The prospect] validated [that idea] based on personal experience — namely, how they had used online reviews to make some pivotal buying decisions in the past.

Objections 95

Objections Hubspot Call-back Remedy 95

LinkedFusion

SEPTEMBER 1, 2023

This persona paints a vivid picture of their pain points, the type of marketing material they can connect with, and the channels where they are most active. For instance, when targeting cost-conscious small business owners seeking effective marketing solutions, content should revolve around their pain points and offer budget-aligned remedies.

Buyer Persona 52

Buyer Persona Buyer Demographics How To 52