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SugarCRM vs. Salesforce: 5 Reasons Why You Should Choose Sugar Sell

SugarCRM

To achieve real success online, you need to make everything about your online presence —from your site navigation menu to your after-sales service—about UX. By leveraging the consumer data that you already have to help you hone all aspects of your site, process flow, and after-sales service. Part of the SugarCRM Ecosystem.

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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives. To ensure total alignment, marketing teams must start with a strategy that accounts for and visibly supports sales goals.

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Half of sales reps view prospects’ Facebook profiles before meetings

SugarCRM

In the era where customer data is gold, the sales rep you just spoke with may have also checked out your recent Facebook posts. In our SalesTech survey , more than half (53%) of sales reps said Facebook is a valuable research tool when it comes to preparing for meetings with prospects. Is that such a bad thing?

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The 8 best CRMs for marketing

Nutshell

Many businesses manage customer relationships through a CRM system, which is software that provides an overview of customer relationships and tools for moving leads down the sales funnel. CRM systems compile customer data from across multiple channels, allowing businesses to track leads and close more sales.

Marketing 171
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Why and How to Improve Audience Segmentation for B2B Marketing

SugarCRM

For marketers, this means it’s all about getting the right message to the right person at the right time on the right channel. In terms of strategy, considering how you can take a multi-channel approach is certainly important since different customers will prefer different channels. Indicated Preferences (e.g.

Segment 20
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3 Proven B2B Lead Generation Strategies For Your Business

SugarCRM

The objective of B2B lead generation is to stimulate and capture the attention of your target buyers and lure them into your sales funnel. B2B lead generation strategies rely heavily on digital channels and the abundance of online content. This is what keeps the leads coming in and moving down your sales funnel.

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How to Build a Brand Ambassador Program for Your Business

SugarCRM

With the endless outlets and communication channels available, there’s no excuse for not keeping your existing customers happy and enthused. Your customers chose your business because of the connection they felt during the sales cycle. They essentially function as an additional sales rep, marketer, and support team all rolled into one.