Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Connext Digital

JANUARY 22, 2019

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Automation has become commonplace in many industries, and marketing isn’t any different.

Email Marketing 111

Email Marketing Marketing Direct Mail Campaigns 111

Pointclear

SEPTEMBER 24, 2015

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing is a philosophy, not a product. Buy more lists!

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

SugarCRM

SEPTEMBER 30, 2022

In the end, everyone from sales teams to managers better spend their time with customers and prospects. A CRM also helps increase CLV with easier access to data for more personalized service, upselling, and marketing. Personalize Marketing at Scale. emails, direct mail, promotions, etc.), Reduce Customer Attrition.

CRM 26

CRM Ideal Customer Profile Customer SugarCRM 26

ExecVision

AUGUST 27, 2019

No two organizations have the same sales cycle, which means the types of sales calls and conversations from company to company will vary. If you’re making a career of sales, you should be familiar with the different conversation types you may encounter along the way. Outbound Sales: Cold Calling/Prospecting.

Conversion 40

Conversion Inbound Outbound Social Media 40

Sales Hacker

JANUARY 6, 2021

“ Deploy the marketers! If only sales and marketing were that swashbuckling in real life, right? First of all, this pirate ship is built on account-based marketing (ABM). Every crew member on a ship has a duty to perform, and it’s the same when your sales and marketing teams are aligned.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 62

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. But as SaaS startups mature, they usually start moving up-market. You’ll need to acquire less customers to generate the same amount of revenue and bigger companies have a lower churn rate. The Lattice Story.

Ideal Customer Profile 88

Ideal Customer Profile Marketing Account Based Marketing Enterprise 88