The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Vengreso

MARCH 2, 2021

Prospecting is the process of starting sales conversations. Prospecting is crucial to the sales process because without sales conversations the rest of the process won’t begin. Prospecting is crucial to the sales process because without sales conversations the rest of the process won’t begin. Omnichannel Prospecting.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment. Sound familiar?

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Sales Hacker

MARCH 10, 2020

And we started using it internally and thought, what if we can use this tool to help our clients as well with their activities expand beyond PR to do more marketing and demand generation and lead nurturing for them? Is there a new collateral needed? It’s not just pretty things.”

Hiring 73

Hiring Demand Generation Agencies Marketing Trade Show 73

Vengreso

MAY 5, 2022

Whether it’s physical media, such as brochures and newspaper ads, or online campaigns and social media activity, generating warm leads gives your sales reps a head start in getting in front of potential clients. Are your sales tools going unused? Let’s say, for example, that you are selling a CRM.

Sales Enablement 59

Sales Enablement Lead Rank Sales Operations Demand Generation Agencies 59

Sales Hacker Training

NOVEMBER 21, 2022

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Fortunately, we’ve been tinkering with many of these inside sales tools for quite a while.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

OnePageCRM

MARCH 2, 2017

Higher conversion rates. Lead scoring is the process of assigning a value or ranking to a lead to reflect the quality of the lead and likelihood of conversion. Have they downloaded any marketing collateral ebooks, whitepapers etc? What is the common differentiator which led to conversions in the past? Increased revenue.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48

Tony Hughes

MARCH 13, 2018

Build one-pagers, white papers, brand collateral and an array of enticing sales material. Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Challenger Sales marketing and sales alignment.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63