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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

Unfortunately, the days of bi-annual sales training sessions, where the entire sales team converges at a centralized hotel conference center, for two to three days to listen to PowerPoint presentations on closing tactics, and/or engage in a few team building exercises, is still all too common. . Download the full handbook here.

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Hiring B2B Sales Professionals During and Post COVID-19

Sales and Marketing Management

Extend the invitation to the selected candidates for a video interview. Everything from in-person interviews, conference calls to standard face-to-face meetings have now been shifted onto the online platform. Remote onboarding is more than just sharing a copy of the digital company handbook.

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Psychology of Sales: 9 Ways to Master Selling via Email

LeadFuze

Meet them at conferences, exchange ideas, and later make sure you mention that in your email when you reach out to them. Reciprocity is one of the 6 principles of influence that Robert Cialdini, professor of psychology and marketing, explains in his book Influence: The Psychology of Persuasion. 3 Mutual Exchange.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The Sketchnote Handbook. 80/20 Sales and Marketing. Everything she writes here is reinforced in her blog, eBooks and kits, and videos. Growth requires taking market share from your competitors, while they try to do the same to you. This one spoke to my Sales/marketing/business owner soul,” said Amy Volas.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.