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Ranking the top email marketing platforms by their CRM features

Nutshell

Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. But in order to grow your business, you’ll eventually need sales tools that help you turn those contacts and subscribers into actual paying customers. Constant Contact.

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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

But as marketing technology has advanced, so too has personalization—marketers can now offer highly-targeted campaigns based on a person’s buying preferences, demographic information, web activity, and more. Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Furthermore, many marketers find themselves stuck in sales-heavy organizations, with fewer resources at their disposal than their sales colleagues.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. What are the benefits of tracking pixels for sales and marketing teams? Additionally, email tracking pixels help make sure your ads promote both click-through rates and sales.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. The right contact information can be key to closing deals. As artificial intelligence grows more advanced, businesses can work from a list of those who are most likely to convert, making them much more efficient in their sales efforts. Landing Pages.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Keep reading to learn more about what SMS sales is, the benefits and disadvantages of this selling strategy, and seven SMS best practices you can use to sell more products or services via text.

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. Are you looking to increase sales, boost brand awareness, or get your product or service in front of motivated buyers? increase sales by 20%, increase website traffic by 50%, etc.).