A Bold New Model for Launching Brands in a Market that Demands Speed and Certainty
Sales and Marketing Management
DECEMBER 14, 2018
As for the details, here’s how it works: Make sure your proposed brand story is clear, sharply focused and, above all, relevantly different. Start every project with an “all together now” session by getting representatives from all project teams together, from research to strategy to manufacturing to sales to marketing, and so on.
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