Remove Construction Remove Direct Mail Remove Marketing Remove Promotion
article thumbnail

Maximize Your Trade Show Success And Business Growth

Smooth Sale

Whether you are a seasoned exhibitor or a first-time attendee, constructive preparation can maximize your experience and achieve your objectives. Promote your attendance. You can also tease special promotions, giveaways, or exclusive previews to entice attendees to visit. Prepare marketing materials.

article thumbnail

Busting the myth! Advertising is the same as marketing 

Salesmate

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. . Is advertising the same as marketing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Goal Worksheet Works with Your Marketing Action Plans Part 2

Increase Sales

Now that you understand what a marketing goal worksheet looks like and how it works. The next questions is: What do your marketing action plans look like? . Years ago, small businesses essentially had only one marketing action plan. Direct mail. Promotional items including business cards, brochures, give-a-ways.

Marketing 136
article thumbnail

Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
article thumbnail

Busting the myth! Advertising is the same as marketing 

Salesmate

Having a strong brand presence is essential for every company and marketing plays a vital role in the process. Now, when we talk about the terms like marketing or advertising, the first thought that comes into our mind is of those campaigns that we come across on different channels. Is advertising the same as marketing?

article thumbnail

Five Ways to Build Your Brand Image

Smooth Sale

The word “build” is quite correct in this sense; you must carefully construct your photo from the inside out to become a robust edifice. In simple terms, a marketing person explained that no one could duplicate an M&M. Thinking about the value you bring to a market is similar to working with the benefits of a product.

Hiring 140
article thumbnail

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Now you must craft a marketing plan that attracts attention in an entirely different way. Direct mail. Promotional items including brochures, business cards, pens, logo wear, etc. What are the market trends in your industry?