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Maximize Your Trade Show Success And Business Growth

Smooth Sale

Whether you are a seasoned exhibitor or a first-time attendee, constructive preparation can maximize your experience and achieve your objectives. Promote your attendance. You can also tease special promotions, giveaways, or exclusive previews to entice attendees to visit. Prepare marketing materials. Follow up with leads.

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Five Ways to Build Your Brand Image

Smooth Sale

The word “build” is quite correct in this sense; you must carefully construct your photo from the inside out to become a robust edifice. The shift from a successful sales career to entrepreneurship taught me the importance of building your brand image. Sales Tips: Build Your Brand Image. Be A Story-Teller.

Hiring 140
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Marketing Goal Worksheet Works with Your Marketing Action Plans Part 2

Increase Sales

Of course before you have constructed these action plans you have invested the time to do your marketing research along with a competitive analysis of your business, haven’t you? Direct mail. Promotional items including business cards, brochures, give-a-ways.

Marketing 136
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Busting the myth! Advertising is the same as marketing 

Salesmate

Marketing, by definition, includes advertising, public relations, promotions, events, direct response and all things digital (marketing). Other parts of marketing include public relations, product pricing, product distribution, sales strategy, market research, consumer testing, media campaign design and even community events.

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Busting the myth! Advertising is the same as marketing 

Salesmate

Marketing, by definition, includes advertising, public relations, promotions, events, direct response and all things digital (marketing). Other parts of marketing include public relations, product pricing, product distribution, sales strategy, market research, consumer testing, media campaign design and even community events.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. Even in the pandemic, many B2B companies tried to adapt that approach to the new world order by simply shifting in-person sales presentations to video calls.

Marketing 120
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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Direct mail. Promotional items including brochures, business cards, pens, logo wear, etc. By investing 20 to 40 hours depending upon the size of the small business, the small business owner to sales professional can efficiently and effectively direct their current and future actions for the greatest return on investment.