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Marketing Goal Worksheet Works with Your Marketing Action Plans Part 2

Increase Sales

Of course before you have constructed these action plans you have invested the time to do your marketing research along with a competitive analysis of your business, haven’t you? Years ago, small businesses essentially had only one marketing action plan. Direct mail.

Marketing 136
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Marketing Goes Way Beyond Paid Advertising

Increase Sales

Today the landscape has dramatically changed and for the better if you are a small business. Networking including trade shows. Paid advertising from local media to sponsorships for local business to business (B2B) events. Promotional items including brochures, business cards, pens, logo wear, etc.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

In its digital marketing starter’s guide for small businesses, inbound marketing software maker HubSpot states, “starting your digital marketing strategy is as simple as starting with why you want to do it, deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.”

Marketing 120
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The insider’s guide to choosing the best CRM for your sales organization

OnePageCRM

This may not be feasible for many small business companies, but might not be a problem for large corporations with an inhouse team. At the time, it looked kind of funny, my dad sitting at the table, playing with what looked like construction paper. What’s all this for?,” I asked him. Bulk import. Integrated lead capture.

CRM 49
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Choosing the best CRM for sales [Insider’s guide]

OnePageCRM

This may not be feasible for many small business companies, but might not be a problem for large corporations with an inhouse team. At the time, it looked kind of funny, my dad sitting at the table, playing with what looked like construction paper. What’s all this for?,” I asked him. Bulk import. Integrated lead capture.

CRM 39
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Hiring Your Startup’s Sales Team

Hubspot Sales

It’s resilience that can make or break a business, especially when half a million small businesses fail every year. Like constructing a building, a strong company requires a solid base — get the sales foundations right, and you’ve paved the way for enduring success.” Uncertainty here signals a foundational flaw.

Hiring 68