At the time, it looked kind of funny, my dad sitting at the table, playing with what looked like construction paper. When your marketing team assign a list of leads they collected at a trade show, you need to be able to import them in bulk to the CRM. A secure website will show a green lock icon beside the web address in a browser and will start with HTTPS like this Paypal example. Estimated reading time: 25 minutes. MORE

Your team should have a mixture of telephone, in-person, email, social selling, text messaging, referrals, networking, inbound leads, trade shows, and referrals. Give them constructive feedback and stay positive. Most importantly, I gained more credibility with my sales team by showing them I wasn’t above making cold calls. MORE

Of course before you have constructed these action plans you have invested the time to do your marketing research along with a competitive analysis of your business, haven’t you? This traditional plan looked to outbound activities including: Networking and/or trade shows. MORE

Trade shows and local community events can be a grind. Implementing a well-constructed plan will get you there. Of the 365 days in a year, you can spend 232 of them selling (See Exhibit A). At 8 hours per day, that’s 1,856 hours per year you can somehow monetize. MORE

Construction > Buildings, Modular & Pre-Fab. General Office > Trade Show Displays. When you think of eBay, you likely picture consumers frantically bidding on items ranging from electronics to vintage clothing. MORE

In teleprospecting, you must always be open to constructive criticism. The Most Important B2B Marketing Metrics for CEOs Trade Show Follow-Up: 5 tips to optimize response B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list (via MarketingSherpa) B2B Lead Generation: 4 ways to use teleprospecting in your next pilot (and 2 ways to measure it) (via MarketingSherpa Blog). MORE

At the time, it looked kind of funny, my dad sitting at the table, playing with what looked like construction paper. When your marketing team assign a list of leads they collected at a trade show, you need to be able to import them in bulk to the CRM. A secure website will show a green lock icon beside the web address in a browser and will start with HTTPS like this Paypal example. Estimated reading time: 25 minutes. MORE

Trade shows and local community events can be a grind. Implementing a well-constructed plan will get you there. Sales Training Article: 5 Proven Steps to Sell Smarter. MORE

Networking including trade shows. Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. MORE

For companies selling any construction-related products, finding shelf space on the largest home improvement retailer, The Home Depot (HD), is a dream. Trade shows and Home Depot “Buying Days” can help you stand apart from the sea of new product submission requests. MORE

Our firm has been very successful in helping companies in the construction, distribution and service industries get the most out of their technology investment and we believe we add great value to each relationship. This is a guest post from our friend Randy Collins at Strategies Group. MORE