article thumbnail

Create a lead-scoring algorithm

Zoominfo

Scenario If a company generates hundreds or thousands of leads per month, trying to determine which leads are high quality and how to route them can be time-consuming, especially if you rely too much on “gut feel.” Instead, use a lead-scoring algorithm that analyzes win rates against data points from ideal customer profiles (ICPs ).

Lead Rank 100
article thumbnail

7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Focus on Inbound Marketing Inbound marketing is a self-sustaining resource for generating a steady flow of quality leads into your sales funnel. As it brings prospects already interested in your product, the chances of conversions are much higher than outbound leads. It’s time-consuming and leaves a lot of room for error.

article thumbnail

How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Outbound prospecting shouldn’t be any different. The tedious and time-consuming tasks that occupy sales reps include: Having to switch between multiple tools. A linear, measurable, and repeatable outbound prospecting process. Outbound prospecting should be simplified. Having multiple tools open at once.

Quota 121
article thumbnail

Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

You’re looking for a group of accounts experiencing the same market conditions (regulations, consumer behaviors, and economic factors) in the same way. Products designed for industry-specific application are, by definition, consumed by specific industries. Do they consider each other peers, role models or competitors?

article thumbnail

Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Strategies like outbound campaigns and list building would have been ineffective. Platforms like Substack and Patreon allow consumers to connect and support creators through subscriptions. Here are a few benefit sticking points: Owned media can be measured by subscriptions.

Media 72
article thumbnail

50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

There’s a mix of free plans and paid plans with various pricing tiers in our rundown, so you can find a lead generation platform that meets your business needs. What is lead generation? Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service.