Sales and Marketing Management

OCTOBER 26, 2020

One major telecommunications provider in Scandinavia, for example, has migrated B2B sales to virtual channels, using marketing automation to create leads and installing an online self-service portal. Moving to virtual sales entails a fundamental rethinking of coverage.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Janek Performance Group

JANUARY 23, 2023

It was rollercoaster of a year last year for enterprise sales: It’s not how we start in January but how we finish in December that counts. This article explores how enterprise telecom sales reps can organize their next 90 days to make an impact and deliver on quota. Every enterprise began the year with ambitious goals.

Telecommunications 62

Telecommunications Enterprise Enterprise Decision Maker 62

Zoominfo

OCTOBER 23, 2019

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ). Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%) ( source ). AI in Customer Service.

B2B 247

B2B Telecommunications Forecasting Scale 247

Zoominfo

FEBRUARY 13, 2019

Here are some common ways email marketers choose to segment their email lists: Industry or job function: If your company offers a variety of products or services, it’s likely that the people on your email list work in different industries or departments. Therefore, you might want to segment your email sends based on company size.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

AUGUST 12, 2018

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ). Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%) ( source ). AI in Customer Service.

B2B 150

B2B Telecommunications Forecasting Scale 150

Zoominfo

OCTOBER 23, 2019

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). IDC forecasts 90% of new enterprise apps will use AI by 2025 ( source ). Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%) ( source ).

B2B 100

B2B Telecommunications Forecasting Scale 100

Zoominfo

FEBRUARY 13, 2019

If segmenting by job function consider the different departments you serve — like sales, marketing, customer service, or IT. This is particularly important for organizations with only one or two offerings that serve both small businesses and enterprises. Web Behavior: Behavioral segmentation focuses on the recipient’s actions.

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130