Remove Customer Remove Customer Service Remove Prospecting Remove SME
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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. After all, they are hired, and compensated, to go out there and hunt prospective clients.

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The Ultimate Guide To Email Marketing For SMES

Pipeliner

Effective e-mail marketing entails that you know your market and how and when they like being talked to so you can convince them properly to make a purchase and give them good customer service that keeps them coming back for more. As an SME, you have a very personal relationship with your customers. THE NITTY GRITTY.

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Will Customers evaluate Your Storytelling Credibility?

Babette Ten Haken

Your customers will try to evaluate your storytelling credibility. Especially if the customer stories you tell seem too good to be true. Yet, each time she either sent that story to current or prospective clients, or told that story to them herself, she fell short of being convincing. Learn how to better serve your customers.

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Salesmate is named as a CRM category leader by Gartner’s platforms for 2020

Salesmate

We fundamentally believe that these awards are a true testament to our customer’s trust in Salesmate to grow their business. “We are delighted to receive these recognitions and are deeply thankful to our customers for their loyalty and raving reviews.”, ”, said Samir Motwani, the CEO of Salesmate.

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Are We Storytelling compelling Customer Retention Experiences?

Babette Ten Haken

Customer retention experiences create a rich chronicle of just how it is to work with us, and our organizations. Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. In the complex Industry 4.0

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Are Clients hiding Their Real Business Stories from Us?

Babette Ten Haken

When we sell to them, design for them, implement solutions or engage in customer service activities. Initially, we are excited to do business with these clients, even if they already are existing customers. After all, the prospect of turning new business into repeat business means we bring value to their business tables.

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Client Storytelling involves more than retelling Business Cases

Babette Ten Haken

Have you ever found yourself in a situation where prospective or current clients asked you: “So just how did you do that?” More focused on customer acquisition than customer retention. And lacking an experiential impact that gives potential and current customers an inside view on just how it is to work with you.