Zoominfo

FEBRUARY 23, 2021

With more access to user reviews, analyst opinion, and industry research, decision makers are more informed than ever while navigating what is now known as the “ buyer’s journey.” Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

SugarCRM

JUNE 6, 2023

Most companies struggle with the lack of real-time customer data that can be leveraged by sales teams and decision-makers within enterprises. Such tools consolidate data regarding dealers, territory, market, and fulfillment in a user-friendly, easy-to-use interface for dealers and manufacturers.

Enterprise 26

Enterprise Enterprise CRM Territories 26

Zoominfo

JUNE 6, 2019

Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

InsightSquared

APRIL 14, 2021

Understanding in-period bookings drives tight alignment between sales and marketing, with clear goals for the demand generation team who must ensure leads are delivered early in the forecast period to provide enough time for the sales team to convert them into new business. Activities Required to Reach the Decision-Maker.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

The Pipeline

MARCH 18, 2011

We’ve become a generation of retarded under-performing sales semi-professionals. Instead of being thought-leaders we’ve become frenetic, selfish territory managers. There are a dozen sales tasks we put off because they are scary – calling back decision-makers or prospecting for the right point-of-contact at our optimal contact.

Pipeline 322

Pipeline Twitter Top of Funnel Hiring 322

Emissary

NOVEMBER 4, 2021

But as you take a more vertical approach, you may need to include business-oriented decision makers. Most vertical marketing strategies start with content for demand generation and SEO activities. Your work can help your commercial ops teams as they analyze markets, assign territories, and define channel strategies.

Marketing 52

Marketing Strategy Collateral Case Study 52

Factor 8

AUGUST 8, 2019

Set the team up for efficiency with investments in demand-generation marketing, lead lists and data sources like ZoomInfo and Seamless + a quality dialer if it’s not already included in your toolset, and call recording for their ongoing coaching (I like Chorus , Gong , and ExecVision ).

Inside Sales 31

Inside Sales Hiring Lead Rank Top of Funnel 31