SBI Growth
NOVEMBER 6, 2013
B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Execute the wins by canceling bloated, non-impact tactics. This action of canceling a non-performing program sets the right tone for the team.
Sales Hacker
JUNE 16, 2022
While that poses a number of challenges, it’s also an opportunity for revenue leaders to look at systems, processes, data, and tech to make sure you’re investing your time and energy as efficiently as possible. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Lori Richardson.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Corporate Visions
JULY 18, 2019
If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. Clearly, there’s a significant, yet overlooked opportunity for businesses to tap into customer expansion as a growth engine. Train Customer Success for Sales Opportunities. Not customer expansion.
The Pipeline
OCTOBER 3, 2011
With so many opportunities to ensure customer satisfaction, it is a wonder how some companies keep blowing it. I recently called them to complain about consistent outages and slow service, something others in my area have also complained about. Click here to cancel reply. Not very social. Sales eXchange. Add a Comment.
The Pipeline
FEBRUARY 3, 2012
This concern applies to coverage for existing accounts, or harvesting the new business opportunities. If you focus is new accounts, the shrinking territory will create a focus on accounts that would be over looked in the perceived plenty in larger territories, take away the clutter and the opportunities become more clear.
The Pipeline
JULY 19, 2011
Just look at how Piggly Wiggly® describes itself on their site,”America’s first true self-service grocery store, was founded in Memphis, Tenn. Rather than discussing how we will be replaced by machines, he outlines the advantage and opportunities presented to B2B sales people in the future. Click here to cancel reply.
The Pipeline
MAY 20, 2011
For anything important you’ll have looked up what you think your problem or opportunity is and the different ways of solving it. And you’ll have checked out the major product/service providers who could help. Click here to cancel reply. Demand Generation. Probably something trivial. Add a Comment.
Expert insights. Personalized for you.
282 
Let's personalize your content