The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. Using AI technology, Gong automatically records and transcribes sales calls, then generates actionable analyses and insight on how your team can improve their pitches. screen sharing).

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Sales Hacker

MARCH 10, 2020

Nicole Wojno Smith: I was getting my MBA in marketing and my agency decided they needed someone to do marketing for the agency because we are growing really quickly, and I took on that responsibility. Sam Jacobs: When you first took on that marketing role at that first agency, what did they define marketing to be?

Hiring 73

Hiring Demand Generation Agencies Marketing Trade Show 73

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process. Like demand generation, content won’t be successful without alignment. Sound familiar?

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Tony Hughes

MARCH 13, 2018

Build one-pagers, white papers, brand collateral and an array of enticing sales material. Interview one hundred clients and prospects about the challenges they face in the sector where your solutions [be they product or services] are most relevant. Personalize and be consultative even in content generation.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Hubspot Sales

SEPTEMBER 24, 2018

I’ve been directly involved in selling, managing, and leading salespeople, and providing advisory services to sales organizations. Whether you’re a salesperson, sales executive or other investor or stakeholder in a growing organization, I’m certain I don’t need to tell you the direct and collateral damage done when salespeople aren’t selling.

Strategy 127

Strategy Demand Generation Agencies Lead Rank Lead Scoring 127

The ROI Guy

NOVEMBER 29, 2010

Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” Is it an issue of acceptance, where the methodology, presentations, collateral and tools are not being accepted by customers as valuable?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

JANUARY 6, 2021

With ABM, you spend less time sending half-baked cold outreach emails and more time focusing on customer pain points, budgets, and specialized needs in order to give them the best offer of your product or service. Here are just a few of the benefits of employing an account-based marketing strategy: 1. Assign accounts to your sales reps.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. In the example above, the company’s industry – financial services – is fit data. Test a variety of demand generation tactics.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

DiscoverOrg Sales

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. In the example above, the company’s industry – financial services – is fit data. Remember: this is just a starting place.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100