Zoominfo

JULY 25, 2023

Establish Brand Awareness A foundational component of B2B lead generation goes back to one simple idea: getting your brand in front of the right people so potential leads who are interested in your offerings will make contact, and you can begin to nurture them. Who Handles B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Highspot

FEBRUARY 29, 2024

Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product. Events Coordinator Responsibilities: Plans and executes events such as product launches, trade shows, and webinars. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Zoominfo

MARCH 7, 2023

Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. This also enables your teams to test different webinar formats and determine which ones are the most effective.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Zoominfo

JANUARY 14, 2022

We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the time comes. “The key is to make the number you ask for a function of what leadership asks you for first,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

Hubspot Sales

AUGUST 21, 2023

Competition and Demand: Who already offers what you’re launching? Is there a demand for the product, or is the market oversaturated? Distribution: Through what mediums will you sell the product or service? Build brand awareness and demand generation with inbound and/or outbound methods.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Highspot

AUGUST 27, 2020

But the concept of asset atomization can also be applied to other demand generation materials — allowing you to maximize the lifespan of every asset you create. The same content can easily become a webinar, a blog post, or an article that you post on LinkedIn or Medium. Take an eBook, for example.

Webinar Metrics 69

Webinar Metrics Strategy Marketing eBook 69

Sales Hacker

MARCH 10, 2020

And we started using it internally and thought, what if we can use this tool to help our clients as well with their activities expand beyond PR to do more marketing and demand generation and lead nurturing for them? Most people think of marketing as distributing the message. It’s an investment in a function.

Hiring 73

Hiring Demand Generation Agencies Marketing Trade Show 73

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? If this is the case, offer to create a long-form piece of content for their audience in exchange for a share of the leads generated. All because they built a lead-generating asset, which still works for them today. Distribution.

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Their distribution centers are frighteningly omnipresent in every major metro-area – quite simply, THEY DOMINATE! Review Sites Continue to Influence Decision Makers in a Powerful Way.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Tony Hughes

MARCH 13, 2018

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Go ballistic in LinkedIn Groups.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker Training

NOVEMBER 21, 2022

Some of their most useful features are campaigns for demand generation and sales acceleration. The platform is also effective for online meetings with remote or distributed teams, chat, mobile communications for reps who are on the road, and even webinars.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52