Should Marketing Have a Sales Quota?
SBI Growth
AUGUST 8, 2012
Marketing, do you have a sales quota tied to Lead Generation ? Do you wait for it to come or will you lead on this issue? Over the last 12 months we: Surveyed over 10,000 sales representatives. Surveyed over 4,500 sales managers. In the past, leads could be generated and then handed off to sales.
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