SBI Growth

DECEMBER 12, 2013

The end result may be a high yield margin campaign. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Demand Generation teams should focus on these metrics: Cost per qualified Sales Ready Lead. If the target is elusive, then the conversions will be dismal.

Cost per Lead 282

Cost per Lead Sales Qualified Lead Ideal Customer Profile Leads 282

SBI Growth

OCTOBER 24, 2012

That's where SBI's demand generation programs benefit from ProForma campaign measurement tools. This includes response media such as email, search keywords and online ad units that are common to track. In addition to digital media, add traditional 'offline' and campaign awareness activities. How to Use the ProForma.

Demand Generation Agencies 293

Demand Generation Agencies Marketing Demand Generation Demand Generation Targets 293

The Pipeline

MARCH 6, 2012

In these times of shrinking margins and diminishing returns, Mark’s insights will change the way you think about discounting, price, negotiating, and, above all, the all-important concept of value. Demand Generation. Social media. All sales aren’t created equal. Book Notice. Book Review. Business Acumen. Sales Tool.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

FEBRUARY 3, 2012

One approach that intrepid leaders can look to is too shrink the size of territories, based on a number of factors driven by deal size, length of cycle, nature of the offering (new or mature), is the focus margin or market share, is there opportunity for organic growth, or strictly competitive account growth, and others. Demand Generation.

Pipeline 212

Pipeline Territories Harvest Cold Calling 212

The ROI Guy

FEBRUARY 21, 2012

In Control – leveraging more information sources than ever, especially the Internet, social media and collaboration groups, your prospects dictate when and how they want to be engaged, and when they do, are armed with a wealth of knowledge about potential opportunities, your solution and the competition.

Lead Rank 68

Lead Rank Lead Scoring Leads Marketing Qualified Lead 68

The Pipeline

MARCH 2, 2012

Demand Generation. Social media. As with all things worth doing in sales, there is some work involved, despite what some soothsayers will tell you, there is no silver bullet in sales. First, identify those things above price, and those item that help balance or neutralize price. Book Notice. Book Review. Business Acumen.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

The Pipeline

APRIL 8, 2011

Similarly in the market world, you have to entice a clientele base by promoting heavily without really striving for a high profit margin. Demand Generation. Social media. We started by building or repairing wells and bridges and offering education to anyone who was interested. Book Notice. Book Review. Business Acumen.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216