B2B Sales Prospecting Strategy: 6 Ways to Improve
Zoominfo
JUNE 6, 2019
The ultimate goal is to nurture your prospects through the sales funnel until they eventually make a purchase. In fact, research shows 50% of sale’s time is wasted on unproductive prospecting ( source ). 36% of companies have created shorter sales cycles using personas. What buyer persona do they fall under?
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