Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

Pointclear

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). Citrix has back-end analysis down to a science.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

Fill the Funnel

NOVEMBER 8, 2010

Demand Generation Tactics that Create Synergy between Sales & Marketing. Renee Gellatly, Marketing Manager, Demand Creation at NetApp, Inc. SAP Unplugged: The Inside Story of SAP’s Sales & Marketing Transformation. SAP Unplugged: The Inside Story of SAP’s Sales & Marketing Transformation.

Twitter 83

Twitter Conference Axonom SAP 83

Sales Hacker

AUGUST 7, 2020

Head of Strategy, People & Change. Director Sales Strategy. Partner, Account Based Strategy Practice Lead. VP & General Manager, Americas Microsoft Business Applications. Director of Sales Strategy. Director, Sales Development and Strategy. Traction on Demand. SAP Customer Experience.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Green Lead's B2B

OCTOBER 20, 2010

I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Control the Demand Gen Cloud. They jump around.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

Sales Hacker Training

NOVEMBER 21, 2022

Lucidchart Sales Solution Lucidchart Sales Solution is a modern account planning platform that aligns your revenue team, serving as a roadmap to more effectively coordinate, communicate, and execute your account-based selling strategies. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52