The Brooks Group

AUGUST 12, 2014

In the face of a rapidly shifting marketplace, companies - and sales teams - are having to change focus.fast. Oftentimes, the reason for such a shift involves a "go to" market going away. This often means moving your focus into a new, untapped market. . How to Get Salespeople to Sell into a New Market.

Marketing 40

Marketing Territories Incentives Incentive 40

Vengreso

JUNE 12, 2023

Therefore, the modern buyer must seek to educate themselves about solutions to the client’s business challenges, and any other aspects they may have missed while identifying the buyer’s needs in the sales process. Is your team leveraging modern selling techniques? The post Balancing Traditional Selling vs.

Ideal Customer Profile 122

Ideal Customer Profile Decision Maker Travel Social Media 122

Vengreso

JUNE 27, 2022

Also gone are the days when ideal customers from your target companies are knocking at your sales team’s doors in droves. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

Vengreso

MARCH 2, 2021

In fact, if you ask any sales leader what their teams struggle with the most (and I have), they would say it’s prospecting, especially now that virtual selling is the norm. According to HubSpot , 40% of sellers admit that prospecting is the most challenging part of the sales process. Sales calls by 28%.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

No More Cold Calling

JUNE 23, 2019

In fact, 87 percent of frontline sales reps and 82 percent of sales leaders agree that referrals are their best leads , according to an Influitive/Heinz Marketing survey. Whether it’s via email, social media, text, direct mail, or even a knock on the door, prospects are ice cold unless they expect the salesperson’s call.

Referrals 297

Referrals Scale How To Lead Rank 297

No More Cold Calling

JUNE 23, 2019

In fact, 87 percent of frontline sales reps and 82 percent of sales leaders agree that referrals are their best leads , according to an Influitive/Heinz Marketing survey. Whether it’s via email, social media, text, direct mail, or even a knock on the door, prospects are ice cold unless they expect the salesperson’s call.

Referrals 228

Referrals Scale How To Lead Rank 228

DialSource

JANUARY 16, 2020

Digitalization (in this context) refers to the use of technology to streamline business processes. For example, companies can now use marketing automation software to schedule and manage marketing tasks from a single hub. The end-goal of digitalization is efficiency, with processes requiring less manual input.

Ideal Customer Profile 41

Ideal Customer Profile Consumer Face-to-face Objections 41