Sales 2.0

OCTOBER 6, 2018

Back in the day when I was selling technology to banks I used my social selling approaches to get a meeting with a super-senior executive in a super-large bank (you know it, but I can’t tell you which one on a blog post.). It turned out this super-senior executive was a very nice bloke and I stayed in touch for many years. What actually happened when I called though is a I spoke to his assistant.

How To 150

How To Banking Gatekeeper Call-back 150

SaaStr - Sales Strategy

OCTOBER 6, 2018

Is it better to create a new market, or enter a large existing one? Or even redefine a smaller one, to make it bigger? All of these can work. But creating a new market might be the vector where it is hardest to conceptualize the actual, true market size of. It’s easy to say if every marketer used your brand new type of product, you’d be doing $100m a year.

Scale 104

Scale Marketing Vendor Penetration 104

Sales 2.0

OCTOBER 6, 2018

Back in the day when I was selling technology to banks I used my social selling approaches to get a meeting with a super-senior executive in a super-large bank (you know it, but I can’t tell you which one on a blog post.). It turned out this super-senior executive was a very nice bloke and I stayed in touch for many years. What actually happened when I called though is a I spoke to his assistant.

How To 150

How To Banking Gatekeeper Call-back 150

Pipeliner

OCTOBER 6, 2018

Account Based Marketing & Outbound Automation – Oh My! The Age of Artificial Intelligence is upon us! So will you lose your job in 2017? Not if you master the following whiz-bang platforms: Man the photon torpedos and tune your dilithium crystals because sales 3.0 or even 4.0 is upon us. AI is steadily creeping into sales assistants that loop into Slack Bots to sync to Salesforce like Troops.ai.

Account Based Marketing 49

Account Based Marketing Contactual SalesForce Lead Rank 49

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Engage Selling

OCTOBER 6, 2018

There has been no greater impact on B2B sales in the last decade than the online consumer-buying process.

B2B 48

B2B B2C Consumer Relationals 48