SBI Growth
DECEMBER 26, 2012
Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.
SBI Growth
AUGUST 25, 2012
Today’s post gives the sales rep a recipe to get more from their marketing leads. Reps often hunt down new leads themselves, discounting many from marketing. But it’s marketing that has the tools and data to deliver. Marketing must be on the hook to get good quality leads to sales. Marketing has to answer the call.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SugarCRM
JULY 25, 2022
Andre believes that creating demand early through product market fit and maintaining a happy customer base creates the conditions for business growth. What Product Market Fit Really Means. One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done. Connecting Company Culture to Company Objectives.
SugarCRM
JULY 25, 2022
Andre believes that creating demand early through product market fit and maintaining a happy customer base creates the conditions for business growth. What Product Market Fit Really Means. One of the key sort of tenets [at Eloqua, where Andre served as SVP] was ‘Get it done. Connecting Company Culture to Company Objectives.
SBI Growth
SEPTEMBER 22, 2013
You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Product Marketing.
The Pipeline
JULY 29, 2011
Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing are merging for small businesses and require strong collaboration for larger companies. March 2008. February 2008. January 2008.
The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. Here’s a couple of reasons we may be seeing the change: Marketing overload – Buyers now receive 32% more marketing campaigns than they did just five years ago (SiriusDecisions).
Expert insights. Personalized for you.
316 
Let's personalize your content