How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?
Appbuddy
JUNE 11, 2021
Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. The DMA’s Marketer Email Tracker report shows 41% of senders now have language for this in their signup processes, while 43% include text about tracking in their emails. So, now what? Stay educated.
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