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4 Surprising Data Points Email Marketers Should See Before Black Friday

Appbuddy

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Many marketers take the peak sales season as a cue to dust off their old, lesser engaged lists of subscribers to maximize their short-term revenue. What decisions will marketers face this year?

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. On the surface, those techniques sound viable, but at best these “directionally correct” results may lead to misinformed decisions. Maybe you’ve discovered you’re on a blocklist.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

So, you’re in the market for software to improve your email campaigns. Your email marketing campaigns are a critical channel for your business. On the surface, those techniques sound viable, but at best these “directionally correct” results may lead to misinformed decisions. Maybe you’ve discovered you’re on a blocklist.

Everest 52
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What’s Beyond the Summit?

Appbuddy

During our first-ever Summit, an online event designed to bring motivation, tips, and innovation to email marketers around the globe, we asked attendees a few key questions. Quality data and an enlightened approach to email distribution often leads to better sender reputation, better deliverability , and better response to campaigns.

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Get Out of the Haus! How to Get Delisted From Spamhaus

Appbuddy

The most dreaded block listings digital marketers face are from Spamhaus. The ZEN Block List groups SBL, SBLCSS, XBL, and PBL lists together. . SBL listings are the most common for digital marketers to encounter. Even the most sophisticated senders can find themselves on Spamhaus’ block lists. What is Spamhaus? .

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Do You Embrace These Qualities To Move Past Tough Times

Smooth Sale

The learning curve was seemingly more treacherous to me than climbing Mount Everest. The bonus is in connecting with others who are learning, and those who are leading the way. Paula Fellingham is a leading female entrepreneur who created The WIN. Do You Let Frustration Lead You To Success? . And that is why I succeed.

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Beyond the Beginning: Refining Your Triggered Email Program in the Age of Personalization

Appbuddy

According to a study executed by Epsilon, triggered email messages average 71% higher open rates and 152% higher click-through rates than “business as usual” marketing emails. Even more impressive, marketers who use segmented campaigns note as much as a 760% increase in revenue (Campaign Monitor, 2019). Great examples.

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