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How to Benchmark the Effectiveness of your Marketing Organization

SBI Growth

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308
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What Today’s Buyers Want—and How Sellers Can Provide It

Allego

She also helps the market understand the increasingly important role new technology plays in enabling better experiences for both buyers and sellers. They also must be able to extract insights from how the customer is utilizing their platform or tool and offer rich recommendations.

Buyer 62
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Introducing Asset Hub: The First Sales Content Manager Built for Sales

Mindtickle

As marketers, we tend to think pretty highly of our content and the role it plays in helping generate revenues, but drawing a direct line between content and results is misleading. At Mindtickle, we think sales content management should be more about sales while still providing all the good stuff for marketing.

Remedy 105
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Why I’m the VP of Sales Readiness and Not Sales Enablement

Mindtickle

It’s not surprising; sales enablement is a more venerable concept, and it’s been widely adopted in the market. Reaction is a common approach because enablers have typically had neither the charter nor the tools to develop a defensible ROI.

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Why An LMS for Sales Won’t Work for Your Sales Enablement 

Mindtickle

At Mindtickle, we work with sales leaders across a variety of industries, geographies, and markets. In this blog, we’ll talk through why you can’t effectively enable your salesforce with an LMS or onboarding tool. Hands-on role-play exercises to certify skill application. An LMS is not built for sales enablement.

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Why An LMS for Sales Won’t Work for Your Sales Enablement Program

Mindtickle

At Mindtickle, we work with sales leaders across a variety of industries, geographies, and markets. In this blog, we’ll talk through why you can’t effectively enable your salesforce with an LMS or onboarding tool. Hands-on role-play exercises to certify skill application. An LMS is not built for sales enablement.

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Why Are You Trying To Kill Me?

The Pipeline

The most recent would be assassins are Socialites, social selling advocates, who seem to spend as much time sniping at and proclaiming the death of cold calling as they do speaking about what they sell, social selling products, seminars, remedies and dreams. You will need to incorporate all tools available, including the dreaded cold call.