article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Get answers to these questions about lead gen — and so much more! What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Successful Sales Pipeline

Crunchbase

Without a proper process in place to build sales, prospects and leads will go cold, valuable insights will be missed, conversions will be limited, and your business will lose out on revenue. You’ll have a clear overview of where prospects sit and which deals to focus on, so it’s easier to allocate time and resources.

article thumbnail

Master the Sales Development Playbook to Boost Growth

Highspot

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

article thumbnail

Adopting artificial intelligence in your sales process

PandaDoc

For example, many sales teams spend several hours each day manually qualifying leads, which takes time away from engaging with high-value prospects. Almost 50% of the leads they engage with weren’t a good fit for the company’s products. Manual lead qualification often led to overlooking potential high-value clients.

article thumbnail

How COVID-19 Has Changed Sales Best Practices

Chorus.ai

There is no universally agreed-upon set of best practices for sales, but well-tailored guidelines will include a mix of procedural, ethical, and cultural factors. It can be difficult to create a great customer experience when so many new prospects are also encountering operational difficulties post-COVID-19.

ROI 118
article thumbnail

7 Biggest Catalysts of Sales Development Success

SalesLoft

Now, the modern sales process includes a sales development rep who’s sole job is to focus on the front end of the sales process (prospecting, qualifying leads, booking demos) while account executives focus exclusively on demoing and closing deals. Lead Passing. Lead Ownership. Calendar Invites. 2) Playbook.

Hiring 52