When it’s OK to give a customer a gift – and when it’s not
Selling Essentials RapidLearning Center
NOVEMBER 22, 2023
Will it help you close a sale or get more business? It’s complicated According to two studies on the subject, gift giving in sales can get complicated. But there’s another type of reciprocity that gift giving triggers—having to do with the relationship, not the sale—and it helps create a win-win for buyers and sellers.
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