Why telling a story can help you close more sales
Selling Essentials RapidLearning Center
MARCH 17, 2021
Experienced salespeople know that telling stories is a powerful way to get key points across to prospects. Then the researchers used a series of questions to measure, first, the degree to which the audience was “transported” – mentally drawn in – by the stories, and second, how much the stories influenced their beliefs. 2015, January).
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