Leads vs Opportunities: 6 Ways You Can Manage Sales Pipeline in Your CRM
SugarCRM
NOVEMBER 3, 2022
The three stages of a lead lifecycle are MQLs (marketing-qualified leads), SRLs (sales-ready leads), and SQLs (sales-qualified leads). MQLs are managed in the Leads module in SugarCRM. A well-managed lead qualification process should typically expect about 20-40% of MQLs to convert into SRLs.
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