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Leads vs Opportunities: 6 Ways You Can Manage Sales Pipeline in Your CRM

SugarCRM

The three stages of a lead lifecycle are MQLs (marketing-qualified leads), SRLs (sales-ready leads), and SQLs (sales-qualified leads). MQLs are managed in the Leads module in SugarCRM. A well-managed lead qualification process should typically expect about 20-40% of MQLs to convert into SRLs.

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Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

While marketing software and sales automation tools exist for different purposes, they’re both geared toward achieving the same goal: winning new customers. Marketing automation software generates new leads for a business by streamlining the creation, management, and analysis of marketing campaigns. What is Sales Automation?

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Build Your Perfect CRM: 8 Capabilities and Functions Your CRM Needs to Have

SugarCRM

With the proper set of tools and features, CRM software can become an essential part of operating a business. If you’re just starting out your CRM software search or you’re just prospecting the market for newer solutions, keep reading because we have a short list of capabilities that all CRMs should have.

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Choosing the Right Marketing Automation Platform

SugarCRM

No sales and marketing alignment—due to the lack of native integration between marketing automation and CRM software. Marketing automation software like Sugar Market natively integrates with more CRMs than any other marketing automation platform: Sugar Sell , Salesforce , Microsoft Dynamics , Infor , Sage , NetSuite , and Bullhorn.

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11 Components of Every Good Marketing Email

SugarCRM

You can make it easy with marketing automation software that includes reliable lead qualification and prioritization based on actual engagement. Sugar Market incorporates predictive lead scoring to help you quickly identify which leads to send to your Sales team and which to include in your nurture campaigns.

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

The first step in sales lead nurturing is to qualify, score and segment your leads based on your internal standards. It is supposed to be part of your lead qualification process. Scoring and segmenting leads before enrolling them into lead nurturing sequences ensures you are nurturing leads with intent to buy.

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Building Success: Sales and Customer Engagement Strategies for Manufacturers using CRM

SugarCRM

CRM solutions can also be quickly integrated with targeted software, such as marketing or sales automation. Once captured, your CRM can automatically assign these leads to appropriate sales reps, depending on their lead interest and rep competencies for follow-up interactions.

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