The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Zoominfo

JUNE 10, 2019

In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Key Characteristics of a Top B2B Marketing Influencer. Keep reading. Trustworthy: .

Influencer 222

Influencer B2B Marketing Social Media 222

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm.

Marketing 40

Marketing Vendor ROI Survey 40

Openview

SEPTEMBER 28, 2017

companies spend over $900 billion on their sales forces – three times more than they spend on all advertising media. But, as author and sales training expert Colleen Francis correctly notes, executives need to “think less like a judge and more like a diagnostician. The Compensation Plan is Below Market.

Compensation 68

Compensation Face-to-face Commission Journal 68

Score More Sales

OCTOBER 27, 2011

You can find my email through one of these means, and you could craft a well-written offer based on me being a potential strategic partner of yours – or an offer for my clients – or you could advertise on my newsletter – so many, many ways to be different. © Score More Sales 2001 - 2012. Consulting.

Lead Rank 161

Lead Rank Lead Scoring Guarantee Top of Funnel 161

Score More Sales

OCTOBER 7, 2010

I wonder about those retailers and restaurants who are still advertising in newspapers and on cable TV in ads with a small incentive – 20% off of a product or service. link] Sales Training. link] Sales Training. Sales Tips and Strategies to Grow Revenues. Consulting. Will You Ever Pay Full Price Again? link] Lanceburdge.

Lead Rank 120

Lead Rank Lead Scoring Incentives Incentive 120

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145