Nutshell
JULY 22, 2020
Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?
SBI Growth
JANUARY 31, 2013
Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. A far cry from the days of worrying what went into print advertising! Guessing at this is nonsense.
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Janek Performance Group
SEPTEMBER 26, 2023
Take, for example, the iconic moment on October 23, 2001, when Steve Jobs introduced the original Apple iPod. This approach differentiated the iPod from its competitors and established a strong emotional connection with consumers, ultimately contributing to its remarkable success in the market.
The ROI Guy
OCTOBER 11, 2010
For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.
The ROI Guy
SEPTEMBER 21, 2010
IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% The bad news for marketing leaders is that although the 3.7% market spending growth.
The ROI Guy
OCTOBER 22, 2010
Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.
Zoominfo
JUNE 10, 2019
In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Key Characteristics of a Top B2B Marketing Influencer. Keep reading. Trustworthy: .
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