SBI Growth
OCTOBER 6, 2012
As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The more tangible metrics of Lead Generation are winning the day. Branding is the catalyst to drive customer acquisition and lead generation. There’s intense pressure to show a return.
Nutshell
JULY 22, 2020
The flywheel model was first introduced in 2001, but it’s recently experienced a rebirth in the business world and inspired professionals everywhere to re-evaluate the classic sales and marketing funnel. Evaluation: The lead searches for the best way to solve their problem. Are you falling off your prospects’ radars?
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Score More Sales
SEPTEMBER 28, 2010
Jill has a masterful new book, SNAP Selling, which guides you on getting through to crazy busy prospects in 2010 and beyond. KLA Group provides lead generation, prospecting, new business development, training, and consulting for companies in high tech. © Score More Sales 2001 - 2012. More to come.
Score More Sales
NOVEMBER 19, 2010
If you have created a website that captures prospective customer information, or lets you know when someone has visited a specific page of your site, this is fantastic – because it is automated. The Answer to Your Prospecting Problem – shares a real success story that was told to me yesterday about prospecting.
LeadFuze
AUGUST 5, 2021
How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. Prospect on LinkedIn Without Being a Pesky Salesperson. Capital Law School, 2001, Dean’s Academic Scholarship. I’d rather have a few prospects I can spend more time with than a lot of leads I can’t manage. The Gist: .
The ROI Guy
OCTOBER 11, 2010
We have seen this same issue occur in IT spending over the past decade, where IT spending lagged significantly behind revenue growth following the bursting of the technology bubble in 2001, and are wondering if the same will now be true of marketing budgets going forward? co-registration, email list purchases, etc.)
The ROI Guy
MAY 4, 2006
But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. Move from product speeds and feeds to a more value-oriented focus – what opportunities does the prospect have and what quantified value can the solution deliver.
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