The ROI Guy

FEBRUARY 14, 2011

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Gartner CIO Study Highlights Need for Outcome-Base.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. percent of their revenue on marketing, with software vendors spending the most, at 6.5

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

DECEMBER 6, 2010

in 2006, but still much lower on the trust scale than almost all other sources. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Powered by Blogger.

ROI 40

ROI Social Media Analysis Microsoft 40