The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g.,

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Case studies were commissioned, but did not provide all the proof needed.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Sales Hacker

OCTOBER 7, 2021

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. She has a passion for mentoring women and helping them find their love of sales. What is one a-ha moment you’ve had in your sales career? Rachael Rohn.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Zendesk Sell

FEBRUARY 28, 2019

Use nonmonetary strategies to motivate your sales teams. According to a 2009 survey conducted by McKinsey & Company , nonfinancial incentives were rated as more powerful motivators than financial incentives. Use Slack or a similar platform to create a #watercooler channel. Team motivation does not have to be expensive.

Motivation 71

Motivation How To Survey Incentives 71

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Noise is removed and education streamlined, helping to reduce sales cycles and drive more sales.

ROI 49

ROI Social Media Vendor Buyer 49