The Sales Hunter
DECEMBER 19, 2011
As I survey some of the forces flowing through our economy, and witness the way in which they impact my clients, I have to agree. Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again.
The ROI Guy
MARCH 17, 2010
IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. In the IDC survey, respondents indicated that they plan to spend 3.5% more on marketing in 2010 when compared to last year.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
FEBRUARY 12, 2010
Over 250 marketing professionals, representing both small and large brands participated in survey conducted by Junta42, a content marketing research firm, on the demand and spending for content marketing programs. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.
OpenSymmetry
MAY 26, 2016
Winner of Advertising Age’s “The A-List” in January 2015, and the National Magazine Award for General Excellence in both 2014 and 2012. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 13,000,000 today. Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc.
The ROI Guy
APRIL 7, 2011
The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.
The ROI Guy
SEPTEMBER 16, 2010
The latest survey in August 2010 indicates that CMOs are anticipating dramatic marketing spending increases of 9.2% On the decline, with negative growth of 2.5%, is traditional advertising spending. These social spending estimates are up 30% from surveys a year ago. over next 12 months. of total marketing budget.
The ROI Guy
AUGUST 4, 2010
A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. Similarly, Collective Media reported that in February 2010, click-throughs were the most common measurement of ad network performance, used by 64% of responding advertisers.
Expert insights. Personalized for you.
166 
Let's personalize your content