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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. First, it was published in 2011. Do you realize how much has changed since 2011? Second, that HBR study is actually often misquoted. That was almost 7 years ago! I don’t think so.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

As Valentine’s Day approaches, we thought we’d take a lighthearted twist on a recent text messaging study we conducted by comparing text messaging usage and etiquette in both business and love. Texting: A new frontier in sales. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. With an estimated 9.6

Leads360 109
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Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing. Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing. Why Change Now? –

ROI 53
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Top Sales Books to Read in 2013

Fill the Funnel

This years Top Sales Books to Read in 2013. consists of books that were published between October 2011 and December 2012. They represent the freshest, most innovative thinking on sales currently on the market and take into consideration the changing sales climate and competitive realities every sales rep and sales leader is facing.

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11 Insanely Effective SaaS Sales Secrets Right From The Salesforce Playbook

InsideSales.com

However, according to a 2010 Customer Experience Report by RightNow (acquired by Oracle in 2011) and Harris Interactive, 82% of customers surveyed abandoned a company because of bad customer service. Aside from helping them with their sales process, a prospect also looks for SaaS providers they can rely on.

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Is Your Sales Lead Response Strategy More James Bond Than Maxwell Smart?

Velocify

The Velocify analysis in Sales Lead Response: The Ugly Truth Behind Call, Voicemail, and Email Practices found significant room for improvement in timeliness, persistence, and communication quality. Though the study examines both email and call driven responses, we’ll focus on calls and voicemail strategies in this post.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Sharing best practices in sales and sales management www.salesassociation.org. Sunday, May 22, 2011. From the beginning, I saw the value of leveraging and integrating many marketing and sales channels in support of the customer relationship and the sale. Why Telemarketing Remains the Unsung Hero of Lead Generation.